Indiebucks's Bulk Mail Policy:
ACCEPTABLE USE POLICY REGARDING BULK E-MAILINGS
SPAM IS PROHIBITED!
To comply with the new US Federal Law, CAN-SPAM Act of 2003 we will strictly enforce the following policy.
We do not allow Webmasters to market websites under this program through the transmission of unsolicited bulk e-mails, therefore it is extremely important that any mass e-mailings by you conform to our policies. Moreover, you need to be aware of the fact that many service providers have their own standards and policies when it comes to mass mailings to their customers/members and you must comply with these policies as well (ie: AOL).
NO FALSE OR MISLEADING HEADER INFORMATION
(A) header information must be technically accurate, which includes an originating email address, domain name, or Internet Protocol address.
(B) the `from' line must accurately identify the person who initiated the message, and should not be false or misleading; and
(C) header information should not be misleading, it must identify accurately the computer used to initiate the message, no relaying or retransmitting of messages for purpose of disguising its origin.
NO DECEPTIVE SUBJECT LINES
(A) Any Email must have an "SEXUALLY-EXPLICIT:" warning in the subject line.
Starting May 19, 2004 sexually explicit e-mail will have to bear a label reading "SEXUALLY-EXPLICIT:" and the messages themselves will not be allowed to contain graphic material, according to new Federal Trade Commission rules.
Sender must EXCLUDE from the subject heading any sexually explicit words or visual depictions. This is also the case for the "initially viewable area" of the email.
WEBMASTER MAILER REQUIREMENTS
Webmaster must have opt-in email addresses.
Webmaster must have a working remove link on all mailings.
Webmaster must not link directly to our servers from the email (use landing page).
To report spam, please write to firstname.lastname@example.org